Synterra Media, a digital partner in the production, processing, and delivery of media content, and the Russian system integrator OKNO TV have organized a demonstration zone for a domestic cloud-based Media Asset Management (MAM) solution.

The Media Asset Management (MAM) system is a key tool in modern TV production, integrated with all its production processes. The primary functions of MAM include collecting, storing, cataloging, searching, and archiving media content for television companies. The system handles video files, stores images, captions, audio files, and any other digital content and metadata used in TV production.

A pilot zone for the Russian cloud-based MAM system has been established at Synterra Media's media center. The software and hardware complex is entirely based on domestic solutions, from servers and network equipment to application software. The cloud solution developed by the partners allows users to work with media content through a web browser without the need for desktop client software.

«The project showcasing the capabilities of the cloud-based MAM solution at Synterra Media's media center is an important step in advancing the Russian media industry. Together with OKNO TV, we are offering a modern Russian solution that fully meets today's requirements. We are confident that this product will be of interest to many Russian media companies, and we are ready to share our expertise in cloud technologies for media», said Grigory Uryev, General Director of Synterra Media.

«We are pleased to announce the launch of a demonstration system for the cloud-based MAM solution based on Synterra Media's national infrastructure. We are already testing the system with several potential clients and invite both federal and regional partners to collaborate. We are confident that our cloud-based MAM solution will become an excellent tool for all professional participants in the media market», commented Mikhail Kalanchekaev, Director of the System Integration Directorate at OKNO TV.