The Russian video hosting platform RUTUBE has launched a 24/7 streaming channel, RUTUBE TV, using the cloud playout service from Synterra Media, a digital partner in the production, processing, and delivery of media content. RUTUBE TV is a new round-the-clock channel aimed at a young audience interested in show business, self-realization opportunities, and positive emotions.

RUTUBE TV is a channel designed to uplift and inspire. It features bright news from the show business, success stories, entertainment programs, and RUTUBE Originals created specifically for a young audience. The channel was registered by Roskomnadzor on October 7, 2024, and will soon receive a universal broadcasting license for distribution in cable networks.

The cloud playout service from Synterra Media is a comprehensive product that provides pre-air preparation, assembly, and broadcasting services for channels with integrated information security protection. The service, including cybersecurity, is fully organized on domestic software and hardware.

«Our collaboration with Synterra Media has allowed us to optimize the costs of producing the channel and focus on the creative side of things. The successful partnership with Synterra Media gives us confidence that we can effectively scale the experience gained to future projects», said Vadim Andreevich, Editor-in-Chief of RUTUBE TV.

«RUTUBE's trust in Synterra Media's expertise in channel production is a recognition of our professional qualities and confirmation that Synterra Media is a reliable partner capable of ensuring the highest quality in media project implementation. We continue our collaboration with RUTUBE, jointly realizing ambitious projects in the television industry», commented Grigory Uryev, General Director of Synterra Media.