Synterra Media a digital partner in the production, processing, and delivery of media content, is strengthening its team.Alexander Streltsov has been appointed Deputy General Director for Business Transformation.

Alexander Streltsov will be responsible for the strategic directions of the company's development, expanding the range of services provided, and implementing the digital transformation of Synterra Media. In particular, Alexander is tasked with building an ecosystem for cloud-based distributed TV production, which is based, on the one hand, on the National Media Network and Synterra Media's expertise in the media market, and on the other hand, on resources in information security, cloud infrastructure, and the AI platform provided by PJSC «Rostelecom».

Alexander Streltsov has worked in the media industry for over sixteen years. At the beginning of his career, he was involved in one of the DVB-H projects in Russia. Since 2011, he has focused on strategic development at the Federal State Unitary Enterprise «Russian Television and Radio Broadcasting Network» (RTRBN), where he progressed from the head of the department to the director of the department. He was involved in creating broadcasting network architectures and developing new services and areas of activity.

«The competencies of Alexander Streltsov will allow us to change our approach to service delivery, optimize and accelerate internal business processes, and strengthen our position as a technological leader in the media industry. He is well-known among representatives of broadcasters, media holdings, and communication operators. Together, we can create a unified digital environment for the media market within a trusted cloud infrastructure», commented Grigory Uryev, General Director of Synterra Media.

Alexander Vyacheslavovich Streltsov was born in Moscow. He graduated from the Moscow Technical University of Communications and Informatics (MTUCI) in 2008 with a degree in Engineering and obtained an MBA from the Peoples' Friendship University of Russia (RUDN) in 2016. He has received several state awards for his contributions to the industry.